About the company

Industry: Wildlife Conservation

Type: Non-Profit Organization

Wildlife SOS is one of India’s largest non-profit organizations dedicated to wildlife conservation and animal welfare. Established in 1995, the organization works tirelessly to protect endangered species, conserve habitats, and rescue animals in distress.

Wildlife SOS is widely known for its initiatives in saving elephants, leopards, bears, and reptiles. With numerous wildlife rescue centers across India, they focus on protecting India’s rich biodiversity while raising awareness about the importance of conservation.

Problem Statements

Wildlife SOS sought high-quality video content to:

Raise awareness: The organization needed compelling visual content to highlight its wildlife rescue operations and conservation efforts.

Boost donor engagement: Wildlife SOS wanted to use video to tell its story more effectively, engaging donors and sponsors to support its initiatives.

Drive advocacy and education: The goal was to create videos that could be used in advocacy campaigns, inspiring the public to contribute to wildlife conservation efforts.

Our Solution

We provided a tailored Video Production strategy to meet Wildlife SOS’s objectives:

Capturing the mission: Our team worked closely with Wildlife SOS to create an emotional, visually captivating narrative. We filmed rescue operations, the rehabilitation process, and the beautiful wildlife habitats to convey the organization’s dedication to animal welfare.

Storytelling approach: Through interviews with the Wildlife SOS team and heartwarming footage of animals being rescued and rehabilitated, the videos were designed to inspire empathy and action from viewers.

High-quality production: We ensured that the videos were of the highest production quality, using professional-grade equipment to capture detailed, impactful footage that resonated with both existing supporters and potential donors.

Results

The video production campaign delivered impressive results for Wildlife SOS:

Increased donor contributions: The videos helped Wildlife SOS engage more deeply with its donor base, leading to a 25% increase in contributions from both individuals and corporate sponsors.

Expanded reach: The engaging video content was shared across social media platforms and digital campaigns, resulting in a 40% increase in online followers and heightened public awareness of Wildlife SOS’s mission.

Enhanced advocacy efforts: The videos played a significant role in the organization’s advocacy campaigns, being used to raise awareness about the urgent need for wildlife conservation and habitat protection in India.

Benefits and ROI

The video production campaign provided several tangible benefits:

Engaging visual content: The videos effectively captured the essence of Wildlife SOS’s work, helping to foster a deeper connection with their audience.

Stronger public engagement: With visually compelling narratives, Wildlife SOS saw an increase in public interest and volunteer participation in their programs.

Boosted fundraising: The emotional impact of the videos led to a notable increase in donations, helping Wildlife SOS continue its critical work in wildlife conservation.

ROI: By utilizing professional video content, Wildlife SOS successfully raised awareness, attracted new donors, and strengthened its advocacy campaigns, significantly enhancing its ability to protect wildlife and habitats across India.